GeM Promotes ‘The AABHAR Collection’ to Support Local Artisans
Eduteria Insights · 27 Oct 2026
Why in News?
The Government e-Marketplace (GeM) is promoting ‘The AABHAR Collection’, a digital storefront showcasing Indian handicrafts, handlooms and regional products to promote cultural heritage and support local artisans.
Key Highlights
Product Listings: The collection features 294 product catalogue listings from 10 State and Central Handloom and Handicraft Emporiums.
Products Offered: Handicrafts, handlooms, artisanal foods, pantry products, personal care items and curated gift hampers.
Future Expansion: Seven additional government emporiums and organisations are at an advanced stage of seller onboarding, including the Coffee Board, Biswa Bangla, Manjusha, Utkalika (Odisha) and Panthoibi (Manipur).
Key Initiatives Supported:
One District, One Product (ODOP): Promotes distinctive products associated with different districts.
Geographical Indication (GI): Highlights products associated with specific geographical origins.
Vocal for Local: Encourages the procurement and promotion of indigenous products.
Launch: The AABHAR Collection was launched in July 2024.
Significance
The initiative strengthens market access for artisans, weavers, rural entrepreneurs and women-led enterprises by connecting them with government procurement. It also promotes India's traditional crafts, regional products and cultural heritage.
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